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CREATIVE DIRECTOR / ART DIRECTOR
Durex (RED)
#HaveSexSaveLives DUREX (RED) launched a global campaign, asking the world to Give A F**k about AIDS in Africa, starring Zara Larsson, a 20-year-old Swedish singer-songwriter who is quickly growing into a role model for Gen Z.
Roughly 37 million people are living with HIV globally. Of those 37 million people living with HIV, nearly 26 million are in sub-Saharan Africa. Globally, 19.2 million women and girls are living with HIV. A minimum donation of $5m will be made to The Global Fund via the (DUREX)RED partnership.
Durex is joining forces with (RED) the partnership will see the creation of a limited edition (DUREX)RED product in multiple markets across the globe. A percentage of the proceeds from the sale of each condom packet will go directly to The Global Fund to fight AIDS in Africa. The partnership will drive awareness and change in attitudes & behaviors to help in the fight against HIV/ AIDS. It will be a catalyst for real change…
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