CREATIVE DIRECTOR / ART DIRECTOR
Flonase Sensimist
Flonase Sensimist gives people the power to be greater than their allergies. It provides the freedom to roll down the windows, open the doors, and enjoy a world without limits. This integrated campaign launched the brand and engaged people on multiple channels. It helped get people to rethink how they treated their allergies.
Sensimist was a ground-up launch, and it indeed was a 360 campaign. It started with a new website that became the category benchmark for performance. Bi-weekly publishing updates leveraged the platform of "Be Greater Than Your Allergies" offered users snackable and relevant content to explore and share.
Beyond just TV, the campaign achieved mass reach through online pre-roll videos, banners, social media, a Pandora campaign. Online videos Directed by Sean Thonson.
This YouTube masthead generated 321 million impressions in the 24 hours of its launch. That's 3x the reach of Super Bowl '17. Plus, 3.1 million people opted-in to watch the entire embedded video. Days after, visits to the product website increased by 379%.
Online Media
It's always satisfying when you see your ideas get produced. On this particular shoot, I enjoyed working with Sean Thonson and the lovely folks at Supply and Demand.
Sean is a master of his craft, and he'll stop at nothing to get the best shot that both tells the story and is artistic. Here are some behind the scenes photos of him filming.
