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CREATIVE DIRECTOR / ART DIRECTOR
![](https://static.wixstatic.com/media/e2529f_cef40d4508774afc9163798c233e0e7c~mv2.jpg/v1/fill/w_602,h_400,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/e2529f_cef40d4508774afc9163798c233e0e7c~mv2.jpg)
Michelob Amber Boch
"Rich but not smooth. Smooth but not rich." Capitalizing on the successful "Rich but not smooth. Smooth but not rich." concept, these three new spots ran during the ESPN World Series of Poker Championship.
Directed by Tim Godsall.
![](https://static.wixstatic.com/media/e2529f_72ef86b579c94c51ae843f6cb2b700d5~mv2.jpg/v1/fill/w_624,h_470,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/e2529f_72ef86b579c94c51ae843f6cb2b700d5~mv2.jpg)
![](https://static.wixstatic.com/media/e2529f_da56591850c547b0a1494a000a844420f001.jpg/v1/fill/w_625,h_472,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/e2529f_da56591850c547b0a1494a000a844420f001.jpg)
![](https://static.wixstatic.com/media/e2529f_ec0961c6b8d84d308267cd96aa5f92b7f002.jpg/v1/fill/w_622,h_470,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/e2529f_ec0961c6b8d84d308267cd96aa5f92b7f002.jpg)
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